Chogan is an Italian company founded in 2013, specializing in the sale of perfumes, cosmetics, and cleaning products through a multi-level marketing (MLM) model. Independent distributors purchase the products and then resell them while recruiting new partners to generate commissions. This mechanism, common to several direct sales brands, generates very mixed feedback.
Between satisfaction with the fragrances and frustration with the economic model, the testimonies of former Chogan distributors paint a more nuanced picture than five-star reviews or accusations of scams.
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Chogan Packaging and Quality Perception: An Underestimated Angle
Review articles about Chogan almost always focus on the longevity of the perfumes or their resemblance to fragrances from well-known brands. However, one topic slips under the radar: the impact of packaging changes on user trust.
Between 2024 and 2025, Chogan modified the presentation of its bottles, particularly the main format. Several female distributors documented the coexistence of old and new packaging, with identical prices. This detail may seem trivial, but it provoked concrete reactions among loyal customers.
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Some users, accustomed to a bottle they deemed “high-end,” perceived the new design as less prestigious. Other distributors used this change as a commercial lever, encouraging the quick purchase of old bottles “while supplies last.” The packaging directly influences the perception of a brand’s seriousness, and this type of poorly communicated transition fuels negative reviews even though the product itself has not changed.
To delve deeper into this issue, user reviews on Belle en Forme detail the concrete feedback from former distributors on these specific points.
Chogan Distributor Testimonials: Common Themes
The experiences shared by distributors fall into two distinct categories: those concerning the product and those concerning the sales model. Confusing them skews the analysis.
On the perfumes and products
The majority of users acknowledge a decent olfactory quality, especially relative to the price. The communication from some distributors highlights a partnership with Maison SOZIO, a perfumer founded in Grasse in 1758, to legitimize the formulation of the fragrances. This mention aims to counter accusations of “low-quality copies,” but it remains difficult to verify independently.
Product criticisms mainly focus on the longevity of the perfumes (considered inferior to the originals) and on the range of care or cleaning products, perceived as secondary compared to the fragrances.
On the MLM model
The most decisive testimonies come from former distributors disappointed by the economic reality of the system. The recurring friction points are identifiable:
- The necessity to purchase personal stock to maintain active status, which generates expenses even before any sales
- The pressure to recruit new partners, presented as the real source of income rather than product sales
- The gap between promises of supplementary income and actual earnings, often very low for the majority of distributors
Distributors leaving Chogan rarely cite product quality as the main reason. The issue almost always lies with the economic model and the unpaid workload (prospecting on social media, managing deliveries, informal after-sales service).
Chogan Reviews on Trustpilot: Reading Between the Lines
Chogan France has an average rating of 3.4 out of 5 on Trustpilot, which corresponds to the label “Average.” This rating masks a strong polarization: many very positive reviews sit alongside vehement feedback.
A documented phenomenon on Chogan’s Trustpilot page deserves attention. Several negative reviews concern orders placed with individual distributors, not directly on the official site. Chogan France’s responses then redirect these customers to “the concerned consultant,” revealing a blur on the responsibility between the brand and its independent resellers.
This mechanism is structural in MLM: the brand controls the product but not the customer experience, which is delegated to thousands of distributors with very variable practices. A dissatisfied buyer regarding a delivery delay or lack of follow-up logically attributes their disappointment to Chogan, even though the problem lies with their intermediary.
Positive reviews, on the other hand, often come from active distributors or recent customers. The line between sincere testimony and disguised promotion remains blurry on this type of platform.
Chogan and the VDI Status: Legal Framework for Direct Sales in France
Chogan is listed among companies offering the status of independent home seller (VDI), a French legal framework that allows starting a sales activity without creating a business. This status provides minimal social protection and a simplified tax regime.
The VDI status is not unique to Chogan: dozens of direct sales companies use it in France. The peculiarity of the Chogan model lies in the combination of this status with a multi-level compensation plan, where commissions on the sales of its “referrals” can theoretically exceed earnings from one’s own sales.
Former distributors who testify highlight a recurring point:
- The VDI status is presented during recruitment as an advantage (“no risk, no heavy investment”), but the actual costs (initial stock, samples, shipping fees) accumulate quickly
- The commercial training provided by “uplines” (recruiters) varies greatly in quality, with some distributors finding themselves left to their own devices
- Exiting the network is done without administrative difficulty, but with unsold stock representing a total loss
The VDI status provides legal protection but does not guarantee any income. This distinction, rarely explained clearly during recruitment, is the main source of disappointment among former Chogan distributors.
The testimonies about Chogan reflect less a product issue than a gap between the expectations created by the recruitment discourse and the reality of independent commercial activity. Before committing as a distributor or purchasing through this network, checking the exact source of the review (end customer or active distributor) remains the most reliable reflex for forming an opinion.